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Our core values are our organization’s foundational roots and fixed into the ground to remind us of who we are and who we strive to be. Core values are not a matter of convenience. This is what we believe.



We are here to serve.

All company decisions are based on what best serves our clients, staff, partners, and their families. Serving our clients with the utmost quality enhances their mind, body, and spirit. Anything less would not be RU. Our number one desire is to serve with an attitude of gratitude - we are grateful that our clients have chosen us, that our peers guide us, and that our leadership protects us. We believe that a great life is not defined by what you accumulate, but by what you contribute.


is a key component of all five of our Core Values.

Compassion is the fundamental basis from which our Core Values developed and is what drives our desire to continue learning, reach our clients on a level they've never experienced, go the extra mile for each other, sacrifice for the team, and work together for both our personal and professional development.

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